Marketing Insights

Published twice a year, Marketing Insights keeps MMA members up-to-date on organizational news, teaching and pedagogy issues, and scholarly academic research.

The MMA encourages article contributions from its membership; contact Marketing Insights co-editor Raj Devasagayam (Siena College) or Carrie S. Trimble (Illinois Wesleyan University) for details, or to submit an article.

The newsletter archives are available online by clicking: