There is an opportunity for Siena to differentiate itself from the competition and navigate the demographic cliff by investing in marketing tactics with a demonstrated return on investment. The strategy includes targeted marketing, including digital geofencing, and initiatives to broaden our prospects list, enabling Siena to connect with larger and more diverse audiences. Support for this initiative will drive a transformation in our applicant pool, especially in secondary markets, resulting in increased conversion rates, greater revenue for strategic projects, a reduced discount rate, and an even stronger market position for Siena.